Abstract: a few days ago, almost announced announced the acquisition of $55 million C round of financing, led by Tencent. And recently, there is news that Tencent is about to complete the two dimensional video site BiliBili investment. From know almost to B station, Tencent continuous investment action in the end what is the plot?
a few days ago, almost announced announced the acquisition of $55 million C round of financing, led by Tencent. And recently, there is news that Tencent is about to complete the two dimensional video site BiliBili investment. From know almost to B station, Tencent continuous investment action in the end what is the plot?
improve its social content and layout, to prevent the attack of
from the social point of view
social relationships based on human relationships, social product life cycle is often accompanied by the transfer of user social relationships. When we use a stranger social products, because the relationship is not strong enough to bind, and slowly leave these strangers social platform. And because we have a strong binding relationship on WeChat, and will choose another platform to send some of the contents of the hair is not convenient on WeChat. For example, we added the boss in WeChat, so we are not in the WeChat Tucao overtime, and for example, when the parents in our WeChat, we may not be sick when the circle of friends to comfort. So, when the relationship is too strong binding WeChat, we will be part of the content transferred to other platforms. When users scattered on other platforms by a plane, leveraging the power of group emerged. And this power may appear in the know almost, may also appear in the two dimension of the B station.
know almost just in the station, the invitation system. Therefore, know almost every early users are likely to be a specialist, users can ask experts to the Antarctic expedition in the Antarctic is a kind of life experience, can also refer to the annual salary of millions of big financial management. In the early days, we know that almost all of us have a strong relationship with club and WeChat group through a variety of V. After that, know almost open registration, the user quickly grew to about 10000000. Since then, although know almost facing the water problem, but know almost resorted to know almost daily this information screening tool, and further read daily, content selection, content and column social integration. Plus, as measured in the Instagram Groups (good tongue), known to have the breakthrough in the field of social content by PGC collaboration and a huge user base. But compared to the higher threshold of read daily, Groups social lower threshold, more close to life.
B station is a high user stickiness video community, which is different from other video sites. The main reason is of course that the killer – barrage station B. From the analysis of many Internet people, it is a lonely barrage user pain points, can be further said that the barrage is a social behavior.
B station will have several users, one is pretending to send a barrage of video in the video at the bottom.