shop named bad work, this is a lot of people are aware of the fact, however, if you want a successful operation of the store, but also need to fight for a name. In fact, if mastered the related methods and skills, can satisfy the relevant factors, to take a good shop can also be easily. So, the name of the store to grasp the four elements?
I was born in Chongqing, bell pepper oil, is often made, but to Shenzhen not self-sufficient conditions, can only go to the supermarket to Taobao, but not a brand in mind, but on the shelves of Baidu. Many of the first brand, "Sichuan old sinks" suddenly caught my feeling: this should be a Sichuan old; so he chose it. This is the power of the response. After many years, we invest in rice sweep light and found that it and the old Sichuan sinks for the same company in Chengdu, the company has a high record of good luck, the boss can be named master.
name positioning response with the actual positioning of the brand is the same, the wrong positioning response is not as good as. For example, "beauty" is reacted strongly to the Jiangzhe location. I observed in a shopping center: eat the Jiangzhe customers into the South Beauty Sichuan is asked, immediately exit into the side of the southern cook, and eat Sichuan customers, unless it is back, otherwise probably not in the shop, went straight to the ba. Was a vice president of South Beauty and exchanges, he supported my views unreservedly, say more than and 10 years, South beauty still to potential customers not to mind taking the trouble to explain himself is Sichuan, causing great waste of marketing resources.
In addition to the categories and characteristics of
positioning response, but also based on the cultural background of the customer’s mind and stimulate the tone of the taboo. Mobile phone brand millet, glory, hammer, stir and sense of value is not the same as the excitation. I sat "silver" rental, deep impression (tell me: is this your voyeurs see her).
fortunately, the taxi is not the behavior of the remaining pure service, if a tangible product called such a brand name, public use may need a little psychological quality. Goldlion first entered the Hongkong market, "Golden Lion" in the literal translation of Cantonese sounds like "gold", poor sales, renamed the "Goldlion" brand into a rear.
and I had the Tencent strategic development department, said that if M chat is not called "m chat" and called the "m letter", WeChat is not called "WeChat" and "micro chat", there is probably no later as WeChat glory. Friends think deeply, revealed that Tencent really pushed the micro chat but did not do it. This is the "chat" word positioning response to interfere with the use of office hours. I have succeeded in making a prophetic afterwards.
finally, the pursuit of positioning response to avoid the extreme >